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About


The Jeweled Heron is owned and operated by me, Heather Surma, a jewelry artist located in Wisconsin.

I have worked with beads since I was 8 years old.  I still remember my grandmother buying all the beads at a local Jo-Ann’s.  They were going out of business and she swept in and bought all they had left on the shelves.  It was unexpected and shocked me to the core.  It was the start of my stash of beads, and the expense of her gift made me determined to use them well.

I want to create beauty.  It is what I am driven to do, either by bead or yarn or pictures or words. It is a great desire of mine to leave behind a legacy of beauty.  The world is dark and harsh enough, I want to make the world a better place than I found it, in what little ways I can.

This creative drive means I have an overabundance of beautiful items to share with the world. It was with this realization that I created my Etsy store.

But selling my work is just the beginning.  I want to learn, I want to explore techniques, I want to share what I have learned.  If you share the joy, share the passion of creation, there is a chance the person you share it with will catch the bug and do the same.  It might not change the world, but it might change a life.

I know it did mine.

Founded in 2010 The Jeweled Heron has turned out to be a showcase for my work ~process~ as well as an inspiration vault to stoke my own creative ventures, more than a way to sell my works.  However, that being said, girl’s gotta pay her bills, so if you see something you like, let me know and I would be happy to discuss a creation made just for you!